Bobby Bragan Youth Foundation, 3116 W. 7th Street, Suite 200, Fort Worth, TX 76107

For more information on the Bobby Bragan Collegiate Slugger Award, contact Tracy Taylor at or use the form below.


Tracy TAylor, Chris Lewis, Andrew RobinsonExecutive Director, Tracy Taylor
Tracy Taylor has spent over 30 years observing consumer behavior and building major brands around the world.  A 1985 graduate of Texas Christian University, (where he had a cup of coffee on the baseball team) Tracy began his career in marketing research consulting in Dallas.  He then started a stint on the corporate treadmill that included stops in Boston, St. Louis, Dallas, New Jersey, Las Vegas and back home to the DFW area.  Along the way Tracy worked for several multi-billion dollar companies and brands including Ralston Purina, Mary Kay, Bayer, Caesars Entertainment, Pizza Hut and Chili’s.  He has led marketing research, business analytics, direct marketing/CRM and guest relations teams. For the last five years Tracy has led Taylor Marketing Services, LLC, a full service marketing and business insights firm focused on the Hospitality and Non-Profit spaces.  Among several non-profit organizations and roles, he has served as a past president, scholarship chairman and gala auction chairman for the Bobby Bragan Youth Foundation.

He lives in the DFW area with his wife of 28 years (Sherri), two kids (Blake 19, Haley 14) and Stella the dog.